At the heart of the growing industry in Tomohon, North Sulawesi, stands PT Gunung Hijau Masarang, a company dedicated to introducing the authentic taste of Indonesia’s heritage sweetener to international markets. Palm sugar has long been treasured in Indonesia for its distinctive caramel-like flavor and nutritional benefits. Unlike refined sugar, it retains valuable minerals and offers a lower glycemic index, making it a healthier alternative that resonates with today’s health-conscious consumers. PT Gunung Hijau Masarang ensures that every crystal of palm sugar maintains this natural richness.

PT Gunung Hijau Masarang is deeply committed to sustainability, using renewable energy sources in its production process to reduce reliance on firewood and prevent deforestation. Collaborating with Pertamina Geothermal Energy, PT Gunung Hijau Masarang became the world's first factory to utilize geothermal energy for palm sugar production. In partnership with the Masarang Foundation, the company empowers local palm farmers, conserves forests, and restores degraded lands. Through palm sugar products, PT Gunung Hijau Masarang aims to modernize traditional food production while promoting sustainability. This environmentally conscious approach is paired with a strong social mission. By working hand in hand with local farmers, PT Gunung Hijau Masarang empowers rural communities through fair trade practices, stable incomes, and skills development. The result is a supply chain that is reliable, ethical and inclusive.

Partnering with PT Gunung Hijau Masarang means an opportunity to align with a company that values transparency, professionalism, and long-term collaboration. This adaptability, combined with its sustainable foundation, provides importers with a competitive edge in meeting the growing demand for natural and eco-friendly sweeteners. Combining tradition with modern sustainability practices, the company has become a trusted partner for global buyers searching for products that are both premium in quality and responsible in origin. The product has also been certified by organic certification from the EU, JAS, and USDA, as well as HACCP Food Safety, BPOM (Indonesian FDA), and Halal. With his best product, the company managed to enter Bulgaria, Malaysia, Hong Kong, United Kingdom, Netherlands, Singapore, Japan, and USA.

PT Gunung Hijau Masarang’s vision is to bring the best of Indonesia’s palm sugar to the world, while ensuring that every step of the process benefits people and the planet. For buyers seeking a partner who can deliver not only quality but also a meaningful story behind the product, PT Gunung Hijau Masarang is ready to build bridges of trade that are sweet in every sense. Come visit themostsustainable.com

writer:

Astri Permatasari, Farel Anjar Renato Purba, Sigit Panji Eko Wibowo